Sponsor Highlight – Jockey

Jockey: A Legacy of Comfort and Innovation in the Kenosha Area

A global brand with deep local roots and 150 years of craftsmanship.

For a century and a half, Jockey has been a trusted name in apparel—known for combining comfort, quality, and innovation in every product they create. Headquartered in Kenosha, Jockey designs and markets underwear, sleepwear, activewear, apparel, and accessories worn by millions of people around the world. The company is perhaps best known for introducing the world’s first men’s Y‑Front® brief in 1934, a groundbreaking innovation that forever changed the underwear industry and cemented Jockey’s place as a leader in design and comfort.

A Global Brand Proudly Rooted in Kenosha

Jockey’s corporate headquarters reflects the company’s long‑standing commitment to the community it has called home for generations. Built on craftsmanship, customer satisfaction, and continuous innovation, Jockey has become one of southeastern Wisconsin’s most recognizable and respected global brands—an enduring symbol of the region’s entrepreneurial spirit.

Visitors exploring the Kenosha Area will discover a community where world‑class companies thrive alongside beautiful Lake Michigan beaches, vibrant downtown districts, unique attractions, and welcoming local businesses. Jockey’s presence is woven into that experience, offering two local shopping destinations: the Jockey Factory Store in Downtown Kenosha and a second location at the Pleasant Prairie Premium Outlet Mall.

A Community Defined by Innovation and Heart

Jockey’s enduring presence is a source of pride for the region. Their commitment to comfort, quality, and innovation mirrors the values that continue to shape southeastern Wisconsin, a place where creativity, industry, and community come together.

Whether visitors are strolling along the lakefront, exploring historic neighborhoods, or discovering local shops and restaurants, Jockey stands as a reminder of the ingenuity and craftsmanship that have helped define the Kenosha Area for generations.

Celebrating a Key Sponsor of Keys to Kenosha

The Keys to Kenosha planning committee, along with the City of Kenosha, Kenosha County, and Visit Kenosha, extends sincere appreciation to Jockey for its generous sponsorship of the inaugural Keys to Kenosha event.

Their support helps us celebrate the unique history, businesses, landmarks, and experiences that make the Kenosha Area such a remarkable place to explore. We’re grateful for Jockey’s commitment to our community and its role in shaping the region’s identity.